The American Pantone Color Institute has identified two primary hues for 2021: upbeat yellow (PANTONE 13-0647 Illuminating) and a calming grey (PANTONE 17-5104 Ultimate Grey). They are intended to deliver a message that is both timeless and inspiring—one of strength and hope.
The Pantone hue called Ultimate Grey is reminiscent of weathered mountain slopes and beach stones. This color symbolizes strong, dependable, and ageless components that build a firm foundation.
By "stimulating feelings of equanimity, stability, and resilience," Grey uplifts us. On the other side, illuminating is characterized as a sunny, brilliant yellow that sparkles with vitality and is a comforting shade that is brimming with solar energy. Together, they are especially pertinent in a society where individuals are searching for hope, energy, and self-assurance.
"The use of two distinct hues emphasizes how several components work together to offer a message of endurance and optimism that is also inspiring, emphasizing the significance of the union of colors and the unification of people. According to Leatrice Eiseman, executive director of the Pantone Color Institute, the union of hardy Ultimate Grey and brilliant Illuminating Yellow conveys a sense of optimism supported by spirit strength."
"This color combination gives us strength and optimism because it is strong and practical while also being pleasant and upbeat. For the sake of the human spirit, we require inspiration and motivation."
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